Liquid vs. Cream vs. Powder

There are so many sub categories of foundations!
full coverage, sheer coverage, HD, tinted, SPF, mineral, illuminating, anti-aging, acne, matte, loose, pressed, moisturizing, drying, etc.
Whatever you buy is your preference! But there are some common misconceptions that women do not know or are not told when it comes to finding the right foundation! I am not going to get into brand vs. brand, or dry vs. oily! I am going to discuss what type you should choose for your clients AGE and whether they will be wearing it EVERY DAY!! Of course when your choosing something for a one time look then you are pretty much choosing what works best for the camera and that's totally different!

-Now as a pro artist you should know by now how to find the right color...and if you cant then here is a good tip for you! Foundation is determined in the MOST NATURAL LIGHTING & AT THE JAWLINE! However..for darker complected women...FOUNDATION IS BETTER MATCHED IN THE CENTER OF THE FACE! If this isn't being done then you are not doing it right!!!
-Choosing a foundation type can be difficult for everyone especially when you are only being told what the issues are...but it shouldn't be difficult once you understand what type of foundation is best suited for age. TOO many times i have seen products pushed on customers just to make a sale. You would think that doing right by customers and giving them a product that they would love and tend to come back for would be the best choice for businesses but its apparent that "making the sale" is!
So..here are some pointers on keeping your clients happy and coming back to you!

Yes...choosing whether you use a liquid, cream or powdered foundation is also determined by what kind of coverage you want...BUT Its also determined by how mature your clients skin is! I know that mineral powder foundation is all the rage now...especially in older women! BUT...powdered foundation should NOT be used on older women and ill tell you why:
powder cakes into wrinkles regardless of whether a primer is used...but don't get me wrong...primers are always good to use to help makeup not sink into large pores or to help makeup last longer! But its NOT going to get rid of wrinkles and when you use a powder...all is does is accentuate your maturity!! My best advice for more mature skin is using a liquid foundation! If liquid is too heavy then i would recommend a tinted moisturizer! I'm NOT a big user of cream foundations but if that's what you like then creams would be OK too! If mineral makeup is the only way your client wants to go...they do make it in a liquid!!


Now...i know that sometimes a powder is good to use to help with oily skin regardless of age but i recommend using a pressed powder for mature skin with a flat brush or sponge in just the areas you feel oily and NOT all over the face. Loose powder will tend to sit on top top of the face and may be too cakey!